This unique book offers invaluable insight into a group of Danish companies that, despite a great diversity in size and sector, all share one common denominator – they are all absolutely outstanding in their individual fields.

Living in Denmark, which is home to so many very different companies, it can often be difficult to see the wood for the trees – to spot underlying structures and to identify overall patterns.

But those who travel abroad to work internationally often start considering their home country from a fresh perspective.

What is it that makes Denmark different, why has Danish society developed in the way that it has and what special qualities do Danish companies have to offer?

This book, written with assistance from the people who shaped their companies into the world leaders they are today, addresses these key questions and explains why Denmark today is among the most attractive countries in which to do business.

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In the Contents section you can read most parts of the book for free.