PREFACE by Waldemar Schmidt FOREWORD by Henning Dyremose

BUSINESS IN DENMARK

FROM BARBARIC VIKINGS TO INDUSTRIAL CHAMPIONS by Professor John Donaldson NATURAL RESOURCES by Waldemar Schmidt and Clare MacCarthy THE DANISH LABOUR MARKET by Tine Aurvig-Huggenberger THE DANISH MODEL by Mikael R. Lindholm DENMARK AS A HIGHLY COMPETITIVE INDUSTRIAL NATION by Hans Skov Christensen VIEWS FROM ABROAD by Jens Olesen A GLOBAL DANISH COMPANY by Jørgen Mads Clausen MANAGING A WORLD CLASS DANISH SUBSIDIARY by Larry Culp MERGERS & ACQUISITIONS by Søren Milner THE FINANCIAL MARKETS by Björn Savén QUOTES ABOUT DENMARK

GLOBAL BY DESIGN

A. P. MØLLER-MÆRSK: IN A CLASS OF ITS OWN By Clare MacCarthy FAMOUS BRANDS By Martin Lindstrøm BANG & OLUFSEN CARLSBERG LEGO THE HIDDEN CHAMPIONS By Tina Donnerborg HEALTHCARE By Erik Sørensen COLOPLAST NOVO NORDISK LUNDBECK OTICON/WILLIAM DEMANT HOLDING RADIOMETER MEDICON VALLEY OTHER PLAYERS IN THE HEALTH SECTOR FOOD AND FOOD INGREDIENTS By Klaus Bustrup ARLA CHR. HANSEN DANISCO DANISH CROWN FOSS NOVOZYMES AARHUS UNITED OTHER PLAYERS IN THE FOOD SECTOR IT AND TECHNOLOGY By Jakob Lyngsø THRANE & THRANE ORTOFON DIS GN NETCOM MARTIN PROFESSIONAL NAVISION OTHER PLAYERS IN THE IT SECTOR ENGINEERING By Niels Due Jensen DANFOSS GRUNDFOS LINAK LM GLASFIBER NILFISK-ADVANCE VESTAS NIRO AASTED-MIKROVERK OTHER PLAYERS IN THE ENGINEERING SECTOR BUILDING MATERIALS By Tom Kahler ICOPAL PRESSALIT AALBORG PORTLAND VELUX ROCKWOOL INTERNATIONAL FL SMIDTH SHIPPING By Jan Erlund HEMPEL TORM OTHER PLAYERS IN THE SHIPPING INDUSTRY BUSINESS SERVICES By Waldemar Schmidt FALCK ISS GROUP 4 SECURICOR DENMARK AS A DESIGN NATION By Christian Scherfig DESIGN AS A DANISH COMPETITIVE ADVANTAGE By Bo Linnemann EXCEPTIONAL NICHES By Clare MacCarthy CRYOS ECCO HINDSGAUL LARSEN STRINGS OTHER EXCEPTIONAL NICHE COMPANIES NEXT GENERATION OF POTENTIAL DANISH WORLD LEADERS By Lars Kolind

LESSONS LEARNT

THE SECRET BEHIND DENMARK AS A NEGOTIATED ECONOMY By Professor Ove Kaj Pedersen FACTS ABOUT DENMARK ACKNOWLEDGEMENTS SPONSORS ILLUSTRATION ACKNOWLEDGEMENTS

CONTENTS
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Contents