That a small country like Denmark is home to so many
of the world’s leading companies in such a specialised
science-based field as healthcare is unique.
Several of the longest-established companies lead
the field internationally. Founded between 50 and 75
years ago, they have created remarkable growth and
enjoyed stability in ownership and development of
management.
The companies have been around for a long time and
were all founded by farsighted entrepreneurs, who late
in life established foundations to control their companies
through vote-heavy A-shares donated to these
foundations.
This construction protected the companies from family
feuds and influence and at the same time allowed listing
of the B-shares on the stock exchange. This model
of foundation-controlled companies has worked very
well for Denmark and is the reason why the international
giants have not bought these companies.
The stability engendered by this ownership structure
allowed their boards and directors to steer them with
a long-term perspective – an important factor for research-
based companies where blockbuster products
can be a long time in the pipeline.
As a counterbalance to this, stock exchange listings
and the consequent pressure from shareholders ensures
that companies with this special structure strive
for optimal financial results.
The foundation concept supports the Danish tradition
of a clear-cut division of work between the board and
management. The board ensures that long-term goals
are set and it appoints management. In turn, management
runs the company with very little interference
from the board provided that targeted results are met.
The chief executive and his management team traditionally
stay with the company for a long time. Chief
executives are usually promoted from within. Top
management is to a large extent driven by the desire
to continuously develop the company to higher and
higher standards thus ensuring that the company is
handed over to the next management generation in
excellent shape. It is basically the “old farmer” values
of prudent husbandry that still prevail and have spilled
over into the attitude of management at all levels.
Three educational institutions have played a major role
in the creation and development of Danish health care
companies: The Technical University, University of Copenhagen
and Copenhagen University Hospital.
All three are world class – and have been so since their
foundation. The best scientific talent of Denmark was
gathered here and important and close personal networks
were formed, developed and sustained, which is
still the case.
These networks ensure an easy interaction between
universities and industry and a free fl ow of information
that enables companies to run their innovative projects
in a very efficient manner. This is of special importance
in the development of new health care products where
easy access to reliable clinical testing is of paramount
importance.
Furthermore, the Technical University (Polyteknisk
Læreanstalt) was during the better part of the twentieth
century the most prestigious and sought after educational
centre for Denmark’s prime students. It recruited
the top five per cent of Danish science students entirely
on the basis of merit. An extremely high score was
needed for acceptance, adding further to the prestige.
At company level, around half of top management
graduated from the Technical University and since acceptance
was purely merit based, the graduates came
from all levels of society. This unique situation meant
that Danish companies never experienced a split between
an “upper class” management and “lower class”
employees.
The social differences in the companies are small and
management has a deep understanding of what it
takes to unlock the potential of all the employees in the
company and a strong desire to do exactly this. This
attitude and effort has created a strong human asset
base with a significant social cohesion.
From the outset, the Danish health care companies
were globally oriented. They had no choice. To capitalise
on progress in science one has to be tuned in internationally
and commercially as the domestic market is
far too small to support either ambition or the required
economies of scale.
At present, the Danish market accounts for less than
two per cent of global sales for Danish health care companies.
Since the Viking era, the Danes have always been outward
looking, because due to the size of the country the
adventures and the achievements of wealth and fame
lay beyond Denmark’s borders. Many centuries later,
this persisting adventurous trait drove Danish companies
to geographical expansion in new markets. Danes
were accepted almost everywhere due to good language
skills and a high degree of cross cultural understanding
never questioning why habits in other countries
differed from the Danish way of life.
The factors that created a strong world-class health
care industry still exist today as evidenced by the many
biotech start-ups.
It is first and foremost based on a high educational level,
outward looking desire, strong ambitions and high
ethical standards.
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