A BOOK BY CLARE MACCARTHY AND WALDEMAR SCHMIDT
LEGO
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SPONSORS
THE LUNDBECK FOUNDATION
The Lundbeck Foundation is a commercial foundation established in 1954 by Grete Lundbeck, widow of the founder of H. Lundbeck A/S. Its main objective is to maintain and expand the activities of the Lundbeck Group and to provide funding for high-quality scientific research. In 2005, the Foundation made total grants in the region of DKK 225 million to research projects in health and natural sciences. It is the Lundbeck Foundation’s intention in the coming years to finance the establishment of a small number of research centres of high international standard.

NORDEA BANK FONDEN
Nordea, the largest banking group in the Nordic region, demonstrates its corporate social responsibility by supporting communities where it does business, including the provision of funds for scholarships, sponsorships and professorships.
      Nordea Danmark Fonden donated DKK 2.5 million in scholarships during 2002 and allocated an additional DKK 700 million to student housing near Copenhagen University the same year. As well as a very long range of charitable projects, Nordea sponsors two professorships: the Hans Dalborg professorship in financial economics at the Institute of Financial Research in Stockholm and the Vesa Vainio professorship in comparative tax law at Helsinki University.

HEMPEL FOUNDATION
The J.C. Hempel Foundation supports cultural, social, humanitarian and scientific causes as well as other initiatives for the common good, mainly within shipping, trade and industry.
      Sponsorship of the Royal Danish Orchestra, a series of chamber music concerts at the cultural centre at Anneberg, yacht races and support of the sailing youth and Handicap Yachting Union are but a few of the charitable activities of the J.C. Hempel Foundation.

Through its cultural fund the J.C. Hempel Foundation operates the Anneberg Cultural Centre. The foundation was set up on 30th November 1948 under the name J.C. Hempel Foundation by the founder J.C. Hempel, who until his death on 30th January 1986 was chairman of the board of trustees.

KONTRAPUNKT
Kontrapunkt, Scandinavia’s leading design and brand agency, has developed identities for organisations, multinational brands and countries over the last 20 years. It was founded by the two designers – Bo Linnemann and Kim Meyer Andersen – and quickly captured national as well as international attention for large identity projects for prominent companies such as Lego. It can fairly claim to have “branded the Danish state” because of the very large number of state agencies it has helped.

Today, Kontrapunkt provides a full range of identity services, structured around three areas:

CORPORATE IDENTITY: This includes developing a corporate brand vision, creating a comprehensive brand architecture system, designing logo and typography, print design, interior design, interactive, sculptural design, signage and identity management.

PRODUCT BRAND IDENTITY: This expertise is about creating a clear brand positioning, designing logo and typography, print design, product and packaging design, digital design, identity management and production management.

NATIONAL IDENTITY: Kontrapunkt is one of a very small handful of agencies worldwide that is experienced in creating a brand vision, brand strategy, logo and typography, print design, digital design, identity management, production management for entire countries.

Rooted in the Scandinavian design tradition, Kontrapunkt’s global trademark is to elevate identities into one unified expression embracing all consumer touch-points. Headquartered in Copenhagen, Denmark, Kontra punkt works globally for clients such as Microsoft, Adidas, Carlsberg and a number of non-profit organisations and state agencies. The 65 employees include graphic, interactive and industrial designers as well as brand strategists.

Kontrapunkt strives for the perfect balance between beauty and purpose, form and content in every project. The guiding philosophy is that adding beauty to a visionary idea produces a brand that is irresistible and enduring.

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